Weezer’s new video: mastering the web 2.0 culture as a delicious summer side dish.

Given the legnth of time it takes to write, shoot, and edit a music video I’m going to give Weezer the benefit of the doubt and guess that they probably had a significant head start with Pork and Beans vs. South Park episode #4 from this season (Canada on Strike, aired originally on 4/2/08) with which it shared some significant themes but a very different vibe.

This is a beautiful + brilliant example of a band that has their finger on the pulse of things. . .4 million views on youtube in one week, I’d say that classifies as successful viral marketing, right?